I have been on so many virtual networking events in the past 8 months and it has been zoom overload at times. The one consistent thing I notice is that people don’t realize when they are talking; that, they are on stage! It might be a little square on the screen but it is a very big one for you.
When you “step on stage” make sure you are engaging and relevant. Stop with the canned 60 minute introduction that someone gave you a template to use. For example: “I help women find happiness, love and abundance through my (insert product or service) so that they can live a more fulfilling life.” Really? Then you find out that they are a CPA. Yes, getting bookkeeping and tax help will make you happy and abundant, but is that really the way to say it.
Stop wasting that 60 seconds on “selling” your service. Start using that time to focus on how you can serve the rest of the group. You can’t do that if you are the first to speak. You need to be the last. God gave us two ears and one mouth so that we would listen twice as much as we speak. So listen to each person share their business and their challenges; then when it is your time, say your name; your business and if you have a service or referral for anyone prior to help them with their challenge. Share, share, share. Stop trying to “sell” the group; no one is really going to buy your products in 60 seconds. But if you can make a connection with them to further your relationship; you never know what will happen.
Remember that stage you are standing/sitting at is an important one. Be sure you are using it wisely and that what you say is
CLEAR: Have a great microphone and don’t rush, make your words count.
HONEST: People can tell when someone is selling them a line; even virtually. So be honest and truthful about your business.
AUTHENTIC: Be YOU. Stop trying to mimic others; if you make a mistake, it makes you real and relatable. We want to know YOU – that’s who we want to do business with.
Now more than ever we need each other. We need more relationships! And the people we are looking to connect with are those in alignment with their message and their mission. This is a new year and a great time to re-make and re-brand yourself, your message and your mission. Don’t be afraid to change.
Change is good! Change is Scary. I can tell you from personal experience, this year is filled with a lot of changes in my business and my personal life. Each one is making me stronger and more determined to reach my ultimate goals. I hope you will join me and set some big goals for yourself and make those needed changes to ultimately succeed! Like Sandra Yancey, Founder & CEO of eWomenNetwork, always says “Reach for the moon, even if you miss you will be among the stars!”